Industry
The 2023 Industry Trends in Wellness
The Global Wellness Summit (GWS) identified a number of new trends in the Wellness industry for 2023
1. Focus from sleep to ‘true circadian health’. New approaches to travel, biology, sleep rhythms, lighting and even diet, will see interesting developments in this $432 billion market.
2. Rebranding ageing (positively cool at 60+). By 2050, the 60+ population will double from 12% to 22%. It will be come a powerful demographic with marketing potential across all platforms.
3. Japan is at the forefront of marrying traditions to the innovative technologies, asserting a comprehensive culture of wellness. Connecting technology and nature is essential for enhancing productivity. With a ‘wellness for all’ as a key vision.
4. Mental wellness and technology. Mental tech health, via virtual care, wearables, chatbots and other futuristic innovations, is moving mainstream to support the 450 million individuals. The behavioral health software market is projected to reach $2.31 billion by 2023, growing 14.8 percent annually.
5. Energy medicine, exploring a new force in health and healing, both doctors and wellness practitioners are uncovering the potential of electromagnetic, light and sound interventions to heal your ‘energy body.’
6. Organised religion incorporates a wide range of health and fitness modalities—from Ramadan bootcamps to Catholic Pilates classes. Fitness is an ideal way to improve one’s life. It’s not just about exercising; it’s also about examining where we are spiritually and how we can advance and grow stronger.
7. The need to strike a balance between the pursuit of wellness and the need to work is the central concept of the wellness sabbatical. It has been reported that 25 percent of Fortune’s 100 Best Companies to Work For now offer sabbaticals to their employees.
8. As both women and men take ownership of their reproductive health, reproductive assistance, once deemed a luxury, is becoming a crucial part of healthcare. In a relatively short period of time, fertility health has become one of the top benefits that employers are looking at to be competitive in the market with top talent, but also to drive down the overall cost of medical spend.
9. From the music industry pivoting to “wellness” music to new technologies that capture our biometric data to create personalized, healing soundscapes—music is undergoing a sudden wellness transformation.
10. People increasingly want to separate the wellness wheat from the chaff, and more resources and platforms will help them do it. The challenge today for advocates of legitimate wellness is to distinguish between wellness that is legitimate and wellness that is highly suspect. And one way to do that is to make sure scientific evidence is not just available but is a part of the conversation.